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Why Do People Hate Advertising?

Live at FFWD 2017

Andrew Opala, COO, Addictive Mobility

Ad Blocking apps are used by 40% of Millennials. Anti-advertising groups are getting support from charitable donors. Traditional channels are losing viewership in favor of channels with fewer ad interruptions.

Why has a well-known form of subsidizing content suddenly become so dysfunctional? Why do people hate advertising?