Why Do People Hate Advertising?
Live at FFWD 2017
Andrew Opala, COO, Addictive Mobility
Ad Blocking apps are used by 40% of Millennials. Anti-advertising groups are getting support from charitable donors. Traditional channels are losing viewership in favor of channels with fewer ad interruptions.
Why has a well-known form of subsidizing content suddenly become so dysfunctional? Why do people hate advertising?