Addictive Mobility, Destination British Columbia, Jungle Media and Camp Pacific put the consumer on top of a BC Ski Mountain Experience
February 1st, 2016
Addictive Mobility, an industry leading mobile in-app advertising technology company, announced today that it has gone live with a highly engaging mobile advertisement for Destination British Columbia. As part of the Corporation’s promotion for this year’s ski season, consumers are able to check out the view from the top of Whistler Mountain through an immersive three-dimensional (3D) 360° virtual reality experience. The ad unit is appearing as either a rich media expandable banner or interstitial, and launches into the virtual reality experience when a consumer clicks on the ad. Once the consumer has entered into the experience, they can choose from three embedded hot spots to watch a point-of-view ski run video.
Destination British Columbia and Jungle Media, along with Camp Pacific, Destination British Columbia’s lead brand and creative agency, are known for pushing the envelope to create award-winning campaigns. Working together again on Destination BC’s 2015-2016 North America Ski Campaign, they pioneered this idea of creating an immersive experience that would highlight the beauty of BC’s ski mountains and engage consumers in a unique and entertaining mobile ad. When it was time to bring the concept to life, Jungle Media approached Addictive Mobility due to its cutting edge technical knowledge and expertise in mobile. Camp Pacific handled all production of the pristine panoramic image, at the top of WhistlerMountain, that captures the panoramic vistas and diverse terrain of BC’s mountains. Addictive Mobility’s creative team turned the flat image into a 3D 360° virtual reality experience. The point-of-view video hot spots embedded within the 3D virtual reality experience, (also produced by Camp Pacific), showcase Whistler-Blackcomb’s varied alpine terrain and provide users with a realistic taste of skiing in BC. The campaign is running until March across Addictive Mobility’s inventory of premium mobile apps.
Maya Lange, Destination British Columbia, Vice President, Global Marketing
“British Columbia has world renowned ski terrain, deep snow and a diverse mountain experience,” says Maya Lange, Vice President of Global Marketing. “We wanted travellers to experience the wild rush of being at the top of a BC mountain through this innovative and immersive technology.”
Derek Shorkey, Camp Pacific, SVP Managing Partner
“BC as a product is second to none,” says Derek Shorkey, SVP Managing Partner, Camp Pacific. “There is no better way to profile the province than to immerse the user through technological innovation in a way that truly brings the experience to life.”
Andrew Grant, Jungle Media, Media Supervisor
“Choosing to work with Addictive on this project came from a place of trust. Mobile is increasingly important to Destination British Columbia’s target audiences; it’s a primary tool for research and can be used creatively to immerse users in different environments. When we needed to push boundaries in this space, we wanted a partner who could collaborate and guide us both from a technical standpoint, and in the context of audience delivery. Addictive fits that bill.”
Tim Mason, Addictive Mobility, Director, Agency Partnerships
"When Jungle Media approached us, I knew that we would be able to bring their vision to life,” said Tim Mason, Director, Agency Partnerships with Addictive Mobility. “Our creative team are the experts at building out complex creative executions that put the mobile user first is.”
About Addictive Mobility
Addictive Mobility is a Canadian-based mobile in-app advertising technology company that works with Fortune 500 brands. The company’s platform delivers brand engagement, lifts awareness, and provides transparent data and deep insights required for clients to run successful mobile in-app ad campaigns. Addictive Mobility’s cutting-edge mobile programmatic platform, proprietary optimization techniques, and global premium inventory reaches millions of unique users on mobile devices through world-class engaging and experiential creative. The company has offices in Toronto, Vancouver, and Dubai and can be found on the web at addictivemobility.com.
About Destination British Columbia
Destination British Columbia is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination British Columbia’s programs and services, please visit: http://www.DestinationBC.ca/
About Camp Pacific
Camp Pacific is a full service, integrated agency that specializes in building brands in today’s connected world. Camp Pacific is a part of The Camps Collective, a digital-based agency group that focuses on advertising, digital marketing, mobile and social media. Find them at Camp Pacific in Vancouver, Camp Jefferson in Toronto, and Camp Playa in LA.
About Jungle Media
Jungle Media are a full service media agency offering traditional planning and buying as well as a full digital suite; including search and social media, and insight and target development through research using both syndicated and proprietary tools.